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Following a strategic merger, leadership team wanted to ensure they were elevating the best of their brand value. Now that their capabilities and customer base had doubled, who would they be?
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Following a strategic merger, leadership team wanted to ensure they were elevating the best of their brand value. Now that their capabilities and customer base had doubled, who would they be?
Regardless of the size of your company, you’ve probably attended a big conference or corporate tour. You’ve heard the updates, calls to action, and excitement for growth in Q4. Communication in an enterprise-wide road show is no different than a political campaign, and the notion of developing local content to support global messaging and marketing is nothing new…