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Brandstage

The Path to Creativity
Thoughts

The Path to Creativity

It strikes me that the first mistake we make is to assume that there is…

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Improvisation is People Centered Rapid Prototyping
Thoughts

Improvisation is People Centered Rapid Prototyping

We need to tap the full creative resources of our teams - and those teams…

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America, tronc and Alexander Camelton or Really Stupid Brand Marketing Ideas
Thoughts

America, tronc and Alexander Camelton or Really Stupid Brand Marketing Ideas

“In a rapidly changing world, the lessons of experience can easily point us in the…

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What Deadpool can teach us about consumer insights (no, really)
Thoughts

What Deadpool can teach us about consumer insights (no, really)

We should endeavor to know exactly what we’re doing and be willing to call it…

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Jean Paul Sartre and Ringo or How We Learned to Stop Worrying and Trust the Audience
Thoughts

Jean Paul Sartre and Ringo or How We Learned to Stop Worrying and Trust the Audience

So how and why do audiences get things wrong anyway? Do they know? Don’t they…

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Communication Issues? Meet People Where They Are
Thoughts

Communication Issues? Meet People Where They Are

Could the key to effectively communicate with diverse audiences lay in the muck of our…

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The Room Where It Happens
Thoughts

The Room Where It Happens

I think most of us want to be in the room where it happens. Which…

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The Buggy Whip. VHS Rentals. The Focus Group.
Thoughts

The Buggy Whip. VHS Rentals. The Focus Group.

Great comedy is all about reflecting truth in new and interesting ways. Great improvisation is…

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