Can Your Sellers Go Off Script and Stay on Label?
Many pharmaceutical and medical device sellers still see Compliance and Risk as ‘check the box issues’ – not tools and best practices to make them more successful. For many, topics and issues of Compliance are not always front of mind when out in the field detailing.
Second City Works believes we can re-frame Compliance and Risk topics to show empathy for the sales rep, and create a culture of Compliance that is in tandem with sales strategies and goals.
Our program includes digital video Compliance training and in-person skills practice to arm your sellers with the tools to have a productive (and compliant) interaction with HCPs.
- Digital Video Compliance Training – Topics Addressed in the Video Content Include
- Ethical Selling Conversations
- Expenses/Reimbursement Policy
- Gifts/Corruption/Leveraging Samples
- Off Label Selling
- Sunshine Laws
Following 20 years developing corporate educational programs, The Workshop video project has been the most rewarding project that I’ve worked on. The reasons include: (1) the extraordinary collaborate effort between our business, the creative team, the talent, and the production team, (2) the opportunity to merge the science of social learning principles with the art of comedy, drama, and film production, and (3) the positive impact that is having on our ethics and compliance training outcomes.
– Brian Miller, Otsuka Director of Compliance and Ethics Training
Selling the Story
Telling a compelling story goes beyond “knowing your product”. We believe that the same skills that make successful improvisers can also be applied to a successful sales force. Our experiential, practice-based learning sessions offer sales reps a space to try on pitch skills and re-frame their messaging to be customer and audience-centric.
- These sessions focus on:
- Having authentic conversations (often in a time crunch)
- Listening actively to your buyer’s needs
- How to tell your story and lead with a transformation
- Creating rapport with the customer
Bring Second City’s Seller Efficacy to Your Organization.
Second City Works continues to evolve our programming at the intersection of seller soft skills and Compliance topics. We know that a great seller is compliant, and a compliant seller must be agile, nimble and a top notch story-teller. Bring our unique approach to your salesforce.