Kelly dials up data scientist Seth Stephens-Davidowitz whose New York Times Bestselling book “Everybody Lies” offers some fascinating and disturbing insights into big data, little lies and the difficult search for truth in our country today.
Read further for this week’s Rule of Three.
Second City Works “Getting to Yes, And” – Rule of Three
- You note that google searches show us a more accurate representation of the truth and the origin story in your book was about what you found about racist tendencies after the Obama election.
- “Most people think that racism is high in the South – in Louisiana or Mississippi. If you think of our country’s history, we usually divide racism as a North versus South division. But what the Google searches revealed is that many of the places that were highest in racist google searches include upstate New York and industrial Michigan. I would say racism is not North versus South but more likely East versus West.”
- On a lighter note, you say that the data shows us that searches for jokes are lowest on Mondays – I would have thought Monday, the day we go back to work, would be a high search day for jokes?
- “There’s this idea that people turn to jokes when they are sad that doesn’t appear to be true. People are more likely to seek out jokes when they’re happy. So searches are highest for jokes on Friday and Saturday when people are happy. Joe searchers are higher on sunny days rather than rainy days and joke searches drop during major catastrophes. This totally goes against the gallows humor idea.”
- So what’s the big takeaway here?
- “Our intuition leads a lot to be desired, so any time our intuition is lacking – and that’s pretty much every time – data can be really helpful.”