With Comedy Professionals
Insanely watchable (and highly shareable) branded content
There’s a reason why so many of the world’s most recognized brands come to Second City Works when they want to cannonball their way into the bottomless sea of online content: funny is in our DNA.
From big picture brainstorms to the big debut, Second CIty Works can provide top-tier creative, talent and a full-scale production crew to co-create your next consumer marketing masterpiece.
Check out some of our favorites below.
(Fun fact: You’ll recognize many of the featured faces from some of TV’s hottest shows– SNL, Veep, The Walking Dead and more!)
Every year, Google releases an April Fools’ Day branded content video explaining a new (fake) product or feature they are “adding” to their platform. For the first time, Google partnered with another brand, Second City Works to bring the comedy to life–through branded content.
We co-created the “Levity Algorithm” – a tool for businesses on the Google Enterprise platform to use to infuse humor into the workplace. Because Second City and Google both work to empower an audience, the collaboration was seamless and instantly successful – garnering hundreds of thousands of views after going live on April 1st.
Lyric Opera of Chicago
To build ticket sales momentum for Lyric’s 58th season and engage new a new audience, SCW put the “fun” in dysfunctional with scenes set in the office of the fictional Dr. Opera, who specializes in operatic disorders.
“Opera and sketch comedy don’t seem to have much in common,” says Lyric Opera general director Anthony Freud. “But take a quick look at our Dr. Opera videos, and you’ll see these two worlds in perfect harmony. The way it works is simple. We supply the characters. They supply the comedy. We’re delighted with the results – just what the doctor ordered.”
When the Chicago Bulls digital marketing team wanted to send their mascot on a series of epic Snapchat adventures, they came to The Second City to co-create a “Clue”-style mascot murder mystery, a “Ferris Bueller’s Day Off” parody and a “Beauty and the Beast” musical spoof featuring Bulls center Robin Lopez as Gaston.
Sponsored by Bulls partner BMO Harris Bank, each escapade played out in real-time to the team’s Snapchat followers, the majority of whom are millennials. “It’s really important for us to use that platform to reach that audience in an authentic way, and we found that to be quite successful over the last couple of years,” said NBA associate vice president of social media Sam Farber in an AP write-up on the success of Benny’s Day Off.”
Not only did “Benny and the Beast” garner over 2 million views on Snapchat and over 1.9 million views of the behind-the-scenes Instagram story for the Bulls social accounts, but the collaboration made headlines.