You might be reading this while taking a break from collaborating with your employees or colleagues via one of the social enterprise technologies that are popular on the job these days. If so, I’ll just take a minute so you can get back to them and not miss much.
Or will you miss anything at all? How much actual collaboration and honest sharing is going on via your new social enterprise tool?
For lots of companies, the answer is pretty shocking.
The vast array of Enterprise 2.0 and social CRM tools, platforms, applications, and other solutions available today promise to deliver an amazing new world–a social business nirvana. The thinking is: Your people will be collaborative, and your employees will be highly engaged, because the technology makes it so.
The social technology promise for the workplace is fairly simple: If we build it, they will come.