Contact Us

Leave this empty:

  1. Your Name

    Your first name is required.
    Your last name is required.
  2. What Is Your Title?

  3. Where Do You Work?

    Your company name is required.
  4. Has a budget been established for this project?

    A budget status is required.
  5. How Can We Reach You?

    A valid email address is required.
  6. What else should we know?

consumer insight

Schick Hydro

David and Goliath – Schick Consumer Insight Case Study

Schick needed a way to engage a younger male demographic in a very competitive marketplace – in the hopes to gain market share and increase social presence. Second City Works took the brand brief and through a strong consumer insight created an illness “Becoming My Dad Syndrome” or BMD. Our video series followed young men as they discover and treat their BMD symptoms – by getting rid of their father’s brand of razors and becoming their own man. The team at Schick could not believe the results. With over Over 5MM campaign views and over 22,000 Likes on Facebook, the BMD campaign was a smashing success.

What Does Improv Have To Do With Business?
Laugh. Learn. Retain. Repeat.

Next Case Study


Are We There Yet? - Volaris Storytelling Skills Case Study