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New audience development

Lyric Opera of Chicago

Lyric Opera Case Study

The Lyric Opera is known as one of the best Opera venues in the world amongst opera experts. But what about those people who aren’t experts? How do you convince a new type of audience to come try the opera? Second City Works enabled new audience development by creating “Dr. Opera” – a therapist who specializes in the unique relationship difficulties found in the world of opera – we took high brown drama and created laugh out loud comedy. Opera lovers and opera newbies alike flocked to this web series, proving that the opera really can be for everyone.

Check out Dr. Opera for yourself and tell us this is not hilarious:

Goals
Show Don’t Tell – Cut Through the Noise With Authentic Communication
Offerings
Laugh. Learn. Retain. Repeat.

Next Case Study

Spectra Energy

Compliance Training Spectra Energy Case Study
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