MOM Brands needed an online marketing concept that would cut through the clutter and cartoons of their competitors. Second City wanted to take the value benefits of MOM Brands cereal and flip the script. We devised focus groups of consumers to compare MOM Brands cereal with a “big box” competitor – and actually encouraged them to prefer the “brand name”. Even our reverse psychology couldn’t stand in the way of common sense: getting more for your money is better.
“This is so much fun, its been a great experience for us, we’ve leaned a lot, we’ve got good content that we will be able to use that is refreshing and different” – Linda Fisher – Director of Marketing Communications MOM Brands