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Branding Strategy

Leggett & Platt

Get Hybrid

With a strong branding strategy, Leggett & Platt engaged Second City Works for a high-energy blend of comedy and rap music touting the benefits of their Comfort Core line of fabric encased coils, used in construction of the ultimate hybrid mattress. Second City Works helped to bring Leggett & Platt’s brand strategy to life in a way that they felt they could not have done without the help from SCW.

“The cool thing about doing it with Second City was we had 4 comedians and a music director and writer and all these people that are going to address our problem much differently than how we approach our problem” –┬áMark Quinn – VP Marketing

Goals
Show Don’t Tell – Cut Through the Noise With Authentic Communication
Offerings
Binge-Worthy Online Learning

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