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Brand Video Content

Hanes

A Tagless World – Hanes Brand Video Content Case Study

When looking to grab the attention of their social audience around their tagless products, Hanes reached out to Second City Works to develop a portfolio of brand video content – highlighting characters that were negatively affected by the innovative approach to tags.

A series of short funny brand content videos were produced to promote its tagless clothing. Racking up 100,000s of views on their YouTube Page, Second City Works delivered content marketing that earned some recognition for the product, made people laugh and, oh yeah, helped folks recognize the chaos of a tagless world!

Check out what happened to Linda the Tag Labeler in a world without tags:

Goals
Show Don’t Tell – Cut Through the Noise With Authentic Communication
Offerings
Binge-Worthy Online Learning

Next Case Study

Clorox

Let's Get Real - Clorox Brand Strategy Case Study
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