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Employee Engagement Activities

Farmers Insurance

Not So Great Expectations – Farmers Insurance Employee Engagement Activities

A leader in the learning space, Farmers Insurance has been working with Second City Works since 2007 to create learning content and employee engagement activities that go beyond engagement into real results. Differentiation within the category is tough and Farmers aims to stand out through excellent customer service. They create ongoing programs that break through the noise of the enterprise and reach their far-flung workforce in a surprising way.

When embarking on the topic of Customer Expectations, we knew we wanted content that went beyond “sticky” to “can’t get it out of my head”. Welcome to Expectations, the Musical – an episodic, Glee-style learning program that trains through storytelling and memorable, sing-along messaging.

Goals
Show Don’t Tell – Cut Through the Noise With Authentic Communication
Offerings
Binge-Worthy Online Learning

Next Case Study

Schick Hydro

David and Goliath - Schick Consumer Insight Case Study
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