The world’s largest real estate company Realogy (Coldwell Banker, Century 21, Sotheby’s, etc.) has 250,000 sales associates in 105 countries around the world. Like most Fortune 500 companies, they have a lot of risk and were looking for ways to mitigate that risk by changing the tone of the compliance conversation to be less legalese and more engaging…more relevant…more human. So how do you get a global, geographically dispersed, diverse workforce to pay attention to what historically has been a dull topic?
Realogy utilized Second City Work’s RealBiz Shorts compliance videos as the focal point of a compliance communications and awareness campaign. They created a series of Blog Posts that featured a short, fun RealBiz compliance video highlighting a common risk area. They surround the compliance videos with case studies, articles in the news and links to policies. They also use it as a forum for their compliance leadership to speak directly to their audience in plain language so they can express their point of view and highlight takeaway points. This more social approach makes these topics and the compliance team less scary and more approachable and has raised the visibility of these important topics in a positive way.
The RealBiz Shorts compliance video series consistently has among the highest viewership and engagement of all the communications we share on our employee social media platform.
– Elisabeth Gehringer, Chief Ethics & Compliance Officer, Realogy Holdings Corp.
“We have been using the compliance videos for a couple of years now, and their compelling use of humor has helped illustrate important points and increased our employees’ awareness of ethical issues in the workplace. I’m impressed at the conversations that the RealBiz Shorts open up among our employees, their teammates, and our Ethics & Compliance team,” Gehringer added.
Realogy has been listed as one of the “World’s Most Ethical Companies” by Ethisphere for 4 years running now. They use this as a competitive advantage to win business.