Cisco was rolling out a new, unified sales enablement program. Unsurprisingly, the sales and marketing teams were not aligned on all points of the program. This is a common challenge companies face but not an easy one to fix. The Solution? Second City Works created digital content focused on empathizing with each team’s pain points and reinforcing the new standards and procedures to gain alignment across the organization. We addressed topics such as: Speaking the Client’s Language, using approved collateral, and avoiding jargon. By using comedy and truth to tell the story, Cisco was able to send a credible and empathetic message to their teams.