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Case Studies

Case Studies

Improvisers are gifted and generous collaborators. Needless to say, we've created compelling content in collaboration with our client partners. Have a look.

Improvisation to Drive Innovation and CollaborationImprovisation to Drive Innovation and Collaboration

Uber

Improvisation to Drive Innovation and Collaboration

Uber Design team used improvisation to drive innovation, collaboration, and creative risk taking.

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Science and Comedy to Educate Employees About Enrollment

Unum

Science and Comedy to Educate Employees About Enrollment

Unum used comedy to illustrate the power of the defaults which employers set and the…

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3 Days of 3D Flavor

Qdoba

3 Days of 3D Flavor

Qdoba wanted to flip the event status quo so they engaged Second City Works to…

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Facebook Sales Force Engagement Case Study

Facebook

Facebook Sales Force Engagement Case Study

Facebook was looking for a partner to deliver key messaging during their global summit sales…

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April Fools - Google Branded Content Case Study

Google

April Fools - Google Branded Content Case Study

Google released an April Fools, branded content video, explaining a new (fake) product they were…

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A Tagless World - Hanes Brand Video Content Case Study

Hanes

A Tagless World - Hanes Brand Video Content Case Study

When looking to grab the attention of their social audience around their tagless products, and…

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Let's Get Real - Clorox Brand Strategy Case Study

Clorox

Let's Get Real - Clorox Brand Strategy Case Study

Clorox’s brand strategy was shifting from “white sheets in the wind” to more grounded and…

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Seattle's Best Coffee Social Media Engagement Case Study

Seattle's Best Coffee

Seattle's Best Coffee Social Media Engagement Case Study

With a new branding strategy, Seattle’s Best Coffee had lofty goals: Recruit new customers without…

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Misalignment in Paradise - Cisco Sales Enablement Case Study

Cisco

Misalignment in Paradise - Cisco Sales Enablement Case Study

Cisco rolled out a new sales enablement program. The sales and marketing teams were not…

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Get Hybrid

Leggett & Platt

Get Hybrid

With a strong branding strategy, Leggett & Platt engaged Second City Works for a high-energy…

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Lyric Opera Case Study

Lyric Opera of Chicago

Lyric Opera Case Study

How do you convince a new type of audience to come try the opera? Using…

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Compliance Training Spectra Energy Case Study

Spectra Energy

Compliance Training Spectra Energy Case Study

Spectra Energy desired ethics and compliance training for a large, non-office based, non-connected workforce. They…

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Legal Improvisation Case Study

Neal Gerber & Eisenberg

Legal Improvisation Case Study

Attorneys face the same challenges as improvisers – they don’t always know what will happen…

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Making Compliance Videos Accessible and Digestible

Realogy

Making Compliance Videos Accessible and Digestible

Realogy has 250,000 sales associates in 105 countries around the world. Like most Fortune 500…

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Finding a Unique Path to Consumer Engagement

Nissan

Finding a Unique Path to Consumer Engagement

Nissan wanted to create buzz for their newest next-gen SUV crossover. Using the features and…

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Just the Facts - MOM Brands Focus Groups Case Study

MOM Brands

Just the Facts - MOM Brands Focus Groups Case Study

MOM Brands needed an online marketing concept that would use consumer insight and cut through…

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Experience Matters

Meeting Professionals International

Experience Matters

Meeting Professionals International is comprised of the Event industry’s leading authorities on Meeting and Event…

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Otsuka Mainstream Ethics Compliance Training Case Study

Otskua

Otsuka Mainstream Ethics Compliance Training Case Study

Otsuka needed a way to deliver their mandatory ethics and compliance training while improving retention…

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Humor to Cut Through the Clutter

BlueCross BlueShield

Humor to Cut Through the Clutter

Blue Cross Blue Shield collaborated with us to produce just-in-time leadership development training and content…

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Girls Night In - Understanding Consumer Behavior Case Study

Vixen Vodka

Girls Night In - Understanding Consumer Behavior Case Study

“Girls Night In” Vixen Vodka was new on the scene and wanted to upset the…

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Speaking Millenial - The Hartford Audience Insights Case Study

The Hartford

Speaking Millenial - The Hartford Audience Insights Case Study

The Hartford needed to reach Millenials in a way that felt relevant and authentic. Second…

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Not So Great Expectations - Farmers Insurance Employee Engagement Activities

Farmers Insurance

Not So Great Expectations - Farmers Insurance Employee Engagement Activities

A leader in the learning space, Farmers Insurance worked with Second City Works to create…

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David and Goliath - Schick Consumer Insight Case Study

Schick Hydro

David and Goliath - Schick Consumer Insight Case Study

Schick needed a way to engage a younger male demographic in a very competitive marketplace.

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Are We There Yet? - Volaris Storytelling Skills Case Study

Volaris

Are We There Yet? - Volaris Storytelling Skills Case Study

Following a strategic merger, Volaris’ leadership team wanted to ensure they were elevating the best…

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