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If You Build It, They Will Come. So We Hope.


By Doug Hutton – VP,  Operations

Field of Dreams was one of my favorite movies growing up. It had everything I loved rolled into one – baseball, family, travel, stories, and James Earl Jones’ voice. But most of all – it had belief. Belief that something great would come to pass. Belief that extraordinary was not only possible, but probable. Belief that when you look around, others are just as crazy as you are and want to co-create with you.

And so here we are at Second City Works. We have a new website. You’re on it right now, reading this blog post. Admittedly, in 2016, a new website alone isn’t cause for celebration. But since we’re huge fans of storytelling and collaboration, I want to take you behind the scenes to see the shared belief that led us to what you’re browsing today.

Our first belief was that we needed a new site. Don’t laugh – we had to start somewhere. Every story does. Our second belief was that we had to practice what we preach. No so-called creatives ruminating in a back room sketching wireframes and site designs alone. Second City actors co-create each and every night with our audiences to put great sketch comedy on stage. We went out to our audience – you – for feedback on how we tell our story, how we capture what goals drive you and your teams, how we phrase the workplace conventions that trip you up on the way to those goals.

Let’s call belief 2.1 the internal teamwork that all of us are better than one of us. Kelly has more stories about Second City history than anyone else in SCW. Marilyn’s an award winning marketing technologist. Steve knows exactly how clients want to engage with us for Brandstage. Our art department knows what images are merely pleasant to look at versus those that drive action. And at least 20 other people and teams that deserve way more credit than a 300-word blog post.

Our third belief – we can, and will, continue to improve. With improvisation, you’re always creating. We create an abundance of ideas, of content, of web pages, of videos. Some of it will be amazing. Some of it won’t. Continue to co-create with us and let us know what you like and what you don’t.

Last – but certainly not least – we believe that there are many out there in corporate America that need to know that work can be better. This new website is one small contribution to bringing the skills and tools of improvisation to the world of work. Once you know there’s a better way, it’s hard to turn back – and we know improvisation can be that better way. As Terence Mann said, “Ray, people will come, Ray. People will most definitely come.”

Co-create your story with everyone that wants in,  Show Don't Tell,  Storytelling,  teamwork


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